The ReFrame Stamp for Gender-Balanced Production certification is awarded by
ReFrame
ReFrame (also known as ReFrame Project; formerly known as the Systemic Change Project) is a US non-profit organization founded by Women in Film LA and the Sundance Institute together with over 50 leaders and influencers in Hollywood, with the goa ...
to corporations and media that show progress toward
gender equality
Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing d ...
and greater representation of women in key roles.
History
On June 8, 2018, the ReFrame Stamp program was launched to promote and recognize gender-balanced productions in film and television based on data from
IMDb
IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, ...
Pro on how many women are involved in a production in front of and behind the camera. On September 26, the Stamp program expanded to include submissions for TV shows and movies from cable and streaming platforms. ReFrame entered into a partnership in February 2020 with Delta Airlines in which two in-flight channels dedicated to films and television programs respectively with the ReFrame Stamp would be featured. The ReFrame Movie Channel launched with 29 initial offerings including
''Wonder Woman'',
''The Hate U Give'', ''
Ocean's 8
''Ocean's Eight'' (stylized onscreen as ''Ocean's 8'') is a 2018 American heist action thriller comedy film directed by Gary Ross and written by Ross and Olivia Milch. The film is both a continuation of and a spin-off from Steven Soderbergh's ...
'', and
''Lady Bird''. The ReFrame Show Channel's initial releases included
''Supergirl'',
''Empire'',
''How to Get Away With Murder'', and
''Better Things''. These offerings were planned to cycle on a monthly basis with additions in each lineup.
Submission process
Qualifying films must be distributed either theatrically or via streaming, while TV shows are counted in relation to the calendar for the
Emmy Award
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
s. Films and television which are not considered top 100 grossing projects may be considered through a rolling open call via a manual submission process.
During any given submission period, the individual entering the information regarding the feature film which has been distributed theatrically or via streaming must utilize the Narrative Feature, Animated Feature, or Television submission form. As of 2019, information provided in each submission must include the project title, year of release, studio (or platform), distributor, and contact information for both a production and studio/distributor representative. The submission must specify the positions of each woman involved in qualifying areas for consideration, as well as whether each of those specified is a
person of color
The term "person of color" ( : people of color or persons of color; abbreviated POC) is primarily used to describe any person who is not considered "white". In its current meaning, the term originated in, and is primarily associated with, the U ...
. Appeals for ReFrame Stamp submissions are reviewed using an independent panel and may be submitted via email.
Criteria
Based on a points system,
narrative film
Narrative film, fictional film or fiction film is a motion picture that tells a fictional or fictionalized story, event or narrative. Commercial narrative films with running times of over an hour are often referred to as feature films, or feature ...
s and animated films
[Narrative and Animated Film - ReFrame Stamp Criteria](_blank)
/ref> and TV programs must achieve four points within the eight defined qualifying categories with at least two points in the categories of female director, writer, and lead. Double points are awarded for women of color in important positions. Screen time analysis is done with the Geena Davis Inclusion Quotient (GD-IQ), while points are calculated by an algorithm and given to the films or TV programs that meet the requirements. After the stamp is awarded, a logo is added to the end credits.
Film
Television
Winners and nominees
Film
2017 Narrative and Animated Feature Recipients
''Announced June 7'' ''and August 28, 2018''
2018 Feature Recipients
''Announced March 6, 2019''
2019 Top 100-Grossing Narrative Feature Recipients
''Announced February 26, 2020''
2020 Top 100-Grossing Narrative Feature Recipients
''Announced February 17, 2021''
Television
2017–2018 Television Recipients
''Announced November 13, 2018''
2017–2018 Top 100 Most Popular Television Recipients
''Announced January 14, 2020''
2018–2019 Top 100 Most Popular Television Recipients
''Announced January 14, 2020''
2019–2020 Top 100 Most Popular Television Recipients
''Announced September 15, 2020''
2020–21 Top 200 Most Popular Television Recipients
''Announced on July 20, 2021''
See also
* Bechdel test
The Bechdel test ( ) is a measure of the representation of women in film (and, by extension, in fiction in general). The test asks whether a film features at least two women talking to each other about something other than a man. The measure som ...
References
External links
Official website
{{DEFAULTSORT:ReFrame Stamp, The
American television awards
American film awards
Feminism and the arts
Women in film
Women in television